June
Cocktail Reception
10
Ways to Build Your Brand Equity
Tuesday, June 19, 2007
6:00 - 9:00 pm
Crystal
Gateway Marriott
1700 Jefferson Davis Highway
Arlington, Virginia 22202 USA
703-920-3230
Click
here to register!
Keynote Presentation
Sonny Ganguly, Chief Marketing Officer for WeddingWire,
will discuss how to effectively build brand equity in
today's marketplace, one that tends to be crowded and
cluttered. The presentation will share best practices
from Wal-Mart, JELL-O, Harvard Business School, and
WeddingWire. No matter your business size or goals,
Sonny will explain how to effectively break through
and reach your desired customers in 10 easy steps.
Sonny leads WeddingWire's marketing strategy, customer
acquisition, and business development. Prior to joining
WeddingWire, Sonny was in a management program at Wal-Mart
where he led marketing, sales, and retail strategy development.
He managed the overhaul of Wal-Mart's $2 Billion merchandising
strategy, which led to a 7% increase in sales. Before
joining Walmart, Sonny structured partnerships with
companies such as NBC, MTV, Conde Nast (Modern Bride
and Brides magazines), Mattel, Universal, Dole, Reynolds,
Costco, Safeway, Blue Nile, and Marriott.
Tabletop
Competition
This
June will also mark our second annual Table Top Competition.
Last year's event was a huge success and was covered
by Bride and Wedding Magazine. Their readers have responded
and they want more!
Tabletop
competition contestants to date include:
MultiFlor - Nick Perez
Fandango Productions - Travis-Lee Moore
Party Rentals Ltd. - Loren Lipman
Capital City Events - Taylor Hutchison
Janet Flowers Weddings and Events - Janet Flowers
Select Event Rentals
I
hope you all choose to participate again this year!
For more in formation and to participate in this year's
competition, please contact Lesley Grabias at lesley@carteblanche-events.com.
Our
Host 
Our host, the Crystal Gateway Marriott, has undergone
a substantial renovation including:
-
$3.5 Million Lobby and Restaurant Renovation complete.
New outlets include: Bin 1700, The Mez, The Atrium
Lounge.
-
Easy Access to the Hotel, just 1 mile from Reagan
National Airport.
-
Complimentary Airport Shuttle to and from Reagan National
Airport.
-
Easy Access to Area Attractions with Metro Access
from Hotel Lobby.
- Save
money with Competitive Room Rates and a 4.25% lower
tax rate than Washington D.C.
- Experience
the Crystal City Underground mall right from the lobby
with numerous new restaurants and stores.
- Upscale
Shopping at the Pentagon City Mall
- Last
but not least, experience our "At Your Service" staff.
Click
here for hotel information and directions.
And
More...
Last, but not least, we'll be inducting the 2007-08 ISES DC board. Looks like our June event has something for everyone, so don't miss out. Register today!
| Schedule: |
|
| Registration |
5:30 p.m. to 8:00 p.m. |
| ISES
101 |
6:00
p.m. to 6:30 p.m. |
| Cocktail
Reception |
6:00
p.m. to 7:00 p.m. |
| Tabletop
Judging |
6:00
p.m. to 7:00 p.m. |
| Speaker |
7:00
p.m. to 7:45 p.m. |
| New
Board Induction |
7:45
p.m. to 8:15 p.m. |
| Dessert |
8:15
p.m. to 9:00 p.m. |
|
|
Business or Casual Attire
| Registration
Fee: |
|
| ISES
Member |
$40
on or before June 17; $50 thereafter |
| Guest/Non-Member |
$50
on or before June 17; $60 thereafter |
| ISES
Student Member |
$25 on or before June 17; $35 thereafter |
Click
here to register. Seating
is LIMITED so please register early.
Our
Events have been selling out. So don't delay- Register
TODAY!
Special
Thanks to our Vendors to Date.
| |
Company |
Contact |
Phone
# |
Website |
Photography
|
Rick
Martin Photography |
Rick
Martin |
703-368-0702 |
www.rickmartin.com |
| Venue |
Crystal
Gateway Marriott |
|
703-920-3230 |
www.marriott.com |
|
