Inside This Issue
President's Letter
Special Feature:
Recap from the Silent Auction at the 2006 EXPO
Beyond Entertainment: The Pro-Social Nature of Magic

Movers & Shakers
Save the Date

Event Classes

Welcome! DC ISES New Members Since September 2006

Movers & Shakers

Janet Flowers of Janet Flowers Wedding and Event Design has been nominated for a 2006 Gala Award for Best Floral Design. The winners will be announced Friday, January 12, at a gala celebration during The Special Event in Los Angeles.

Save the Date

December 12, 2006
Holiday Party at the Westin Arlington Gateway

January 9 - 12, 2007
The Special Event, Los Angeles Convention Center
Click here for more information

January 17, 2007
Luncheon at the National Press Club

February 14, 2007
Luncheon at the Decatur House

March 10-11, 2007
ISES Northeast Regional Education Conference
Click here for more information

More information to follow...

President's Letter

Happy Holidays to everyone in our ISES family. Because of your generosity, we were able to make this a happy holiday for some wonderful children. Special thanks again to everyone who participated in this year’s DC Foster Kids toy drive and to Marty Janis, Dale Harmon and their team of “Elves” who helped to coordinate the generous donation of toys, clothing, bicycles and more. For many, your gifts will be the only ones they will receive this year.

In addition to the Toy Drive, we also raised money for the DC Foster Kids through this year’s silent auction held at theAnnual ISES DC Expo. We had 340 people at this year’s EXPO and sold out the booth space! Congratulations to Jeffrey Fox and his fabulous EXPO committee.

We raised $7,805 at this year’s Silent Auction! In addition to helping the DC Foster Kids, a portion of the proceeds will also go to award event education scholarships for ISES members attending the REC in Washington DC, The Special Event Conference in Los Angeles and ISES Eventworld in Montreal. The next time you see our auction committee, which included among others Kellie Gillespie, our president-elect and silent auction chair, give them a pat on the back for all of the hours they spent soliciting gift donations and ensuring that we had a very professional-looking and efficiently-run auction.

I look forward to seeing you at our 2007 monthly meetings. If you are interested in showing off what your company has to offer our membership, please contact Sara Muchnick or Bob Blanken, our co-vice presidents of programs and education, Lesley Grabias, our director of programs, Jenna Lordo, our director of ISES breakers, or Patti Weiner or Jamie Greenwald, our Capitol Awards Gala co-chairs. Their contact information can be found at www.dcises.org.

Our December Meeting Holiday Party will be a networking social on December 12th from 6 p.m. – 8 p.m. at the Westin Arlington Gateway. This is a great opportunity to meet old friends and make new contacts for the coming year.

Best wishes to everyone for a happy, healthy and successful New Year!

Alysha DiGiorgio
ISES DC President


Special Feature:

Recap from the Silent Auction at the 2006 EXPO
By Kelley Gillespie, GEM Events

How did 360 special event professionals learn the latest trends in the event industry and support two charities all on one night? By bidding at the ISES DC Silent Auction during the Expo! Attendees at the ISES DC Expo on November 15th were treated to a fabulous 100-item silent auction to raise funds for DC Foster Kids and the ISES DC Scholarship Fund. ISES DC members donated great packages like a St. Thomas vacation getaway, a stay at Hershey Resorts, restaurant certificates, event services and several pieces of original artwork. Thanks to our committee and volunteers, more than $8,000 was raised – a record income far surpassing previous years.

The Gift Basket Competition once again reflected the incredible creativity of ISES DC Members. Sixteen entries competed for the title of Most Creative, Most Whimsical and Highest Yield. The baskets were themed and included titles like Jenny Lehman’s Movie Time, filled with DVDs, popcorn and candy, and Jessica Barnes’ and Kim Hedge’s, “Here’s Lookin’ at You Kid”, a romantic tribute to Casablanca.

Now, for the Winners! The Most Creative Gift Basket title belongs to “Chocolate Fantasy”, a delicious concoction assembled by Eric Michael of Occasions Caterers. The huge basket was filled with dozens of beautifully wrapped confections and enticed bidders with its intoxicating aroma as they passed by. It was the perfect centerpiece to any Thanksgiving table. The Most Whimsical Basket was clearly “Honeymoon on the Hill” created by Jeannie O’Leary of Holiday Inn on the Hill. Her basket, draped in tulle, actually wore a veil. It included a bottle of champagne, a stay at The Holiday Inn on the Hill, Tiffany champagne glasses, Godiva chocolates, and a gift certificate to Victoria's Secret – all incredibly romantic. The Highest Yield went to Jim Templin’s fabulous Acoustic Guitar basket. Jim, of Fresh Air Music, offered a beautiful guitar accompanied by music lessons, sheet music and recorded music. Each winner will receive a $50 pass to an ISES DC luncheon or dinner.

Our Silent Auction committee brought in a record 100 items this year. Thanks to the tireless efforts of the committee and onsite volunteers, the auction was a great success. And, many thanks to the donors for supporting our charities!

Committee Members Onsite Volunteers
Kelley Gillespie, GEM Events, Chair
Lindsay Barber, National Agricultural Aviation Association
Candice Mothersille
Kay Sidahmed
Elisabeth Hunel, CSI
Pamela Herron, Marble Slab Creamery
Jim Templin, Fresh Air Music
Sarah Toney
Mark Henry, Janet Flowers Wedding and Event Designs
Ashleigh Keller
Aleta Fauntroy
Yalonda Blizzard
Tiffany Jennifer
Kia Wilson
Christelle Naumann
LeKessa Doctor
Ashley Keller
Nicole Holmes
Maria McIntosh
Michael Oleru
Wendy Salt
Alison Lynch

Silent Auction Donors

Alexandria Choral Society
Ameriprise Financial
Atlantic Valet
Jessica Barnes and Kim Hedge
Bethesda Marriott
Blanken Photography
Brides & Weddings of NOVA
Café Milano
Candice Bennett
Candice Mothersille
Caucus Room
Christelle Naumann
Clyde's
CSI - Capitol Services
Dave Edwards Events
Elisabeth Hunel
Elkridge Furnace Inn
Event Digital Photography
Eventology
Finishing Touches Events
Foster's Wine Estates
Freed Photography
Fresh Air Music
Gala Cloths by Dulany
GEM Events
Great Places Publishing
Hard Rock Café
Hershey Resorts
Holiday Inn on the Hill
Indigo Landing
InStyle Caterers
Jenny Lehman
Jody Thomas, Sagac Consulting
Karin's Florist
Kay Sidahmed
Marble Slab Creamery of MD

Margie Anne Bonnett
Main Event Caterers
Now This!
Occasions Catering
Occasions to Remember
Odyssey Cruises
Pinnacle Publishing
Potomac Riverboat Company
Promo Vision
Radio King Orchestra
Rave Reviews
Renaissance Washington DC Hotel
Ridgewells Caterers
Ristorante Tosca
Ritz-Carlton Pentagon City
Rodney Bailey
Sam & Harry's
Sarah Toney
Save The Date
Sofitel
Willard Intercontinental Hotel
Stratford University
Studio Diana
Teambonding Inc.
Trance Lady Productions
Tremonts Suite Hotel
Twin Towers Floral - Candice Mothersille
Tysons Corner Marriott
Tysons Dodge Jeep
Ultimate Floral Arrangements
Video Express Productions
Washington Revels
WashingTours & Events
Westin Arlington Gateway
Willow Restaurant

Special Feature:

Beyond Entertainment: The Pro-Social Nature of Magic
By Benjamin Corey, Mind Over Magic Entertainment

Imagine you are a guest standing up at a social event during a cocktail hour. A bunch of people are standing around feeling awkward, trying to be social. People are sporadically sprinkling into the event, and are standing off by themselves around the sides of the room. You notice that the party looks like a random collection of people who have no relation to each other. People are standing alone, with a drink, not talking. Then, suddenly, that begins to change.

A Magician enters; walks by swiftly, and heads turn. You feel curiosity, who is that? What is he doing? The Magician notes your head turning and he draws you and a group of others closer. He raises his hand and the tips of his fingers begin to wiggle as he channels energy towards a closed fist. People are drawn-in closer. Suddenly, a coin vanishes right in front of your eyes, and then it reappears in your hand. Astonished, in complete surprise, you scream – “Wow!”

The Magician waves a magic wand. Together with the others, you call out the magic words - magic happens! Cards begin to appear and are plucked one at a time out of thin air as you gaze at the Magician’s hands.

You look left and ask, “Did you see that?” “Cool!” another person screams. Heads turn, other people come near and ask what happened. The small group that began with two people is now eleven.

My years as a professional magician and degree in social psychology tuned me in towards a unique perspective on the pro-social benefits of scenarios like this. By considering what happens socially during close-up magic and stage performances, you may learn better ways to apply magic as a tool for the success of your events. Notice how Magic can be used to knit together everyone at a party. - Take a look deeper, beyond the entertainment that magic provides.

Close-up magic creates a socially conducive environment by effecting people’s physical proximity. When people come closer, to see what is going on, they are drawn into groups. This puts people into a better position to socialize. Also, by using each person's name repeatedly during interactive magic, the Magician introduces everyone. This is step-one in breaking the ice. This happens more comfortably when facilitated by the Magician than when people are randomly walking around.

While beneficial to any event, this is particularly good at getting people together who have never spoken before. At corporate events this helps people socialize beyond the small circle of those they work with. This also helps people connect more quickly at networking events.

It follows that, by engaging everyone in an activity, the Magician positively effects the in-group social environment. Participating helps people drop their guard and breakout of their shell. While people say magic words, experience magic in their hands, and the magician’s humor brings laughs; they relax, their mood lightens, and they feel pleasure. What they help create excites them. Excited people, who are in a good mood, and have let their guard down have been primed for social activity and are more approachable. They connect more smoothly.

Magic also provides an immediate, common point of interest, which serves as an avenue for people to begin talking. When the Magician walks away, if people saw a large magic wand fly around the room - they will talk about it. People are now physically grouped together, feel more approachable, and also have a conversation starter. This completes the perfect ice-breaker.

Because magic is so unique and most people have never met a Magician, people continue to talk about what they witnessed long after the party ends. A client recently told me that a year later people are still talking about the moment I levitated her son. When photographs arrived, she ordered more prints because her friends loved seeing mouths wide-open in astonishment. When people talk about these things at work and in their personal lives it continues the social benefits and has a real impact. If you are an event planner, caterer, or agent, this keeps people talking about the party you helped create and it is likely you will be rehired.

The array of available performance options offers complementary benefits. During a banquet, the close-up magic option gives the magician more time at each table. This deepens each of the social benefits found in the shorter cocktail hour performances. Banquet close-up magic performances also allow a Magician more time for their primary function - to provide extraordinary entertainment.

A full stage magic show creates a connection called, "Communitas." This form of group sharing generates a feeling of intimacy that binds everyone together. They all share a unique experience that no one will have again in the same way. The stage also allows for larger more impressive illusions. Combining close-up magic with a stage show builds up these social benefits throughout an event.

During a magic moment, real Magicians create a sense of magic inside each audience member. This is a wonderful feeling to bring to an event. In sharp contrast, a "trickster" – a person who is out to fool everybody and show off - creates a negative social experience. A trickster refreezes the audience by making people feel guarded, irritated, or like a fool. When people feel like a fool they will not talk because they are afraid of looking worse. It is crucial to find a Magician who inspires, warms, and empowers the audience. This is as important as the content of the performance.

The right Magician provides an excellent pro-social experience for any event. There are many important social benefits, whether a Magician is performing close-up magic strolling around at a banquet or cocktail hour; or delivering a full stage show. People are drawn together into cohesive groups, they relax, become more approachable, and they are given a great conversation starter. Magic is a tool you can use for these specific social aims as insurance that your event will be a social success. People love magic and will also have a great entertainment experience.

Magic can be the secret weapon in your event-planning arsenal.

Note: The example scenario used is what social psychologists call an "Ideal Type." It is an extreme case that allows visibility of all the social nuances. Rarely, would this scenario occur when caterers, event planners, and a whole team of professionals create an incredible social environment and a successful event. A Magician "stirs the mix," within that context, as an active force helping people connect throughout the room. This complements and adds to what you already created, making your event an even bigger success.


Event Classes

Education is a vital component in becoming the best event planner you can be. Here is a list of schools that offer classes in event management. You may want to take a class or two, get a certificate, or pursue an undergraduate or graduate degree.

Program, Institution, Address Website, Email, Phone
Belmont University
1900 Belmont Boulevard
Nashville, TN 37212

Meeting and Event Planning Certificate

www.belmont.edu
615-460-6000
Champlain College
163 S Willard St
Burlington, VT 05407

Bachelors of Tourism and Event Management

www.champlain.edu/majors/hospitality
802-860-2700
College of the Rockies
2700 College Way
Box 8500
Cranbrook, B.C. Canada V1C5L7

Event Management Certificate

www.cotr.bc.ca/event
250-489-2751
George Washington University
600 21st Street, NW,
Washington, DC 20007

Event Management Certificate Program
Bachelor’s--Sport and Event Management
Bachelor’s--Tourism and Hospitality Admin.
Master’s--Tourism and Hospitality
Accelerated Master’s--Event Management

www.gwu.edu/emp
877-498-4477
Harrah College of Hotel Administration
University of Nevada, Las Vegas
4505 Maryland Parkway
PO Box 456023
Las Vegas, NV 89154-6023

Tourism & Convention Administration Dept.

hotel.unlv.edu
702-895-3161
Leeds Metropolitan University
School of Tourism & Hospitality
City Campus
Leeds, United Kingdom LS1 3HE

Tourism & Hospitality

www.lmu.ac.uk
0113-283-2600
Niagara College
Welland Campus
300 Woodlawn Road
Welland, Ontario Canada L3C 7L3

Event Mgmt. Graduate Certificate Program

www.niagarac.on.ca/em
905-735-2211
Northeastern State University
600 North Grand Ave.
Tahlequah, OK 74464

Meetings & Destination Management

www.nsuok.edu
1-800-722-9614
918-456-5511 x 3085

Northern Virginia Community College
4001 Wakefield Chapel Rd.
Annandale, VA 22003

Principles of Event Planning & Management

www.nv.cc.va.us
703-323-3000
Ryerson University
School of Hospitality and Tourism Management
350 Victoria Street
Toronto, Ontario Canada M5B 2K3

Event Management Certificate Program

www.ryerson.ca
416-979-5036
San Diego State University
5250 Campanile Drive
San Diego, CA 92182

Meeting Management and Hospitality Certificate Program

www.ces.sdsu.edu/meeting.html
619-594-2193
Seneca College of Applied Arts & Technology
1750 Finch Ave. East
Toronto, Ontario Canada M2J 2X5

Event Management Certificate

www.senecac.on.ca/fulltime/EVT.html
416-491-5050 x 6513
Stratford University
7777 Leesburg Pike
Falls Church, VA 22043

Event Management Program

www.stratford.edu
703-734-5339
800-444-0804
Temple University
School of Tourism & Hospitality Management
103 Pearson Hall (048-00)
Temple University
1801 N. Broad Street
Philadelphia, PA 19122

Tourism and Hospitality Management

www.temple.edu
215-204-7000
University College of the Cariboo
Box 3010
Kamloops, BC Canada V2C 5N3

Events and Conventions Management

www.cariboo.bc.ca
250-828-5000
University of Calgary Faculty of Management
2025 M Street, NW, Suite 500
Washington, DC 20036

IACVB Exec. Program in Destination Mgmt.

www.iacvb.org
202-296-7888
University of Minnesota
120 BioAgEng Building
1390 Eckles Avenue
St. Paul, MN 55108-6005

Festival and Event Management Program

www.tourism.umn.edu/education/fm/content.html
612-624-4947
University of North Carolina at Charlotte
King Building, Room 207
9201 University City Boulevard
Charlotte NC 28223-0001

Meeting and Event Planning Certificate

www.continuinged.uncc.edu/certificate/meeting_event
704-687-2424
University of Oregon
Continuing Education
1277 University of Oregon
Eugene, OR 97403

Festival and Event Management Workshops and Certificate

festival.uoregon.edu
800-824-2714
541-346-4231

Reprinted from The Event Resource Pak available from Dave Edwards Events Inc.
For more information, call 703-812-0525 or email: event.producer@comcast.net
© 2004 All rights reserved


Welcome! ISES DC New members since September 2006
*An asterisk indicates a student member.

Dave Berteaux
Swank Audio Visuals
202.422.3978
db@swankav.com

George Burkhead
Agenda Washington, Inc.
410.490.3097
gburkhead@chesapeaklifemag.com

Manuela Costa
Optical Society of America
202.416.1928
mcosta@osa.org

Patrice Daniel
Forever Cherished Occasions
703.669.6251
info@forevercherishedoccasions.com

Benjamin Feinblum
Mind Over Magic Entertainment
888.781.7376
info@yourmagic.net

Stacey Joedicke
Monumental Events, Inc.
703.830.4535
monumentalevents@cox.net

David Markowitz
Advantage Marketing
301.938.9235
David@advusa.net

Leilani McGrath
Anne Ardunel Community College/Special Programs
410.777.2093
lrmcgrath@aacc.edu

Glenda Olmeda
IEEE Computer Society
202.371.0101
golmeda@computer.org

Daphne Pendelton-Brown
Bingham McCutchen, LLP
202.373.6891
daphne.pendletonbrown@bingham.com

Mitch Rotker
Smoothie Time, Inc.
202.363.5988
mitch@smoothietime.com

Ellen Rundbaken
Ronald Reagan Building & ITC
202.312.1626
rundbakene@itcdc.com

Charlotte Sutherland
Joy & Company Wedding and Events Salon
276.628.2263
charlotte@joyandcompany.com

Marrah Thomas
Hard Rock Café
412.481.7625
pittsburg_sales@hardrock.com

Carol Velundria
Johns Hopkins Medicine International
410.735.6583
cveland2@jhmi.edu




2006 ISES DC, All Rights Reserved.
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